Saturday, April 16, 2005

SoaPs Market...

Went to Subka Bazaar today, jotted down the soap collection offered by them. They have 21 brands in all:

Mentioning the marketers also. Of course, the leader takes the chair....

Hindustan Lever Network (10)

Breeze
Lux
Liril
Dove
Hamam
Lifebouy (Care, Fresh, Strong)
Pears
Ayush
Fair and Lovely
Rexona
Moti

Others

No Marks - Ozone Ayurvedics
Palmolive - Colgate-Palmolive
Savlon - Johnson & Johnson
Jeeva - Jyothi Laborataries
Santoor - Wipro Ltd.
Dettol - Reckitt Benckiser
Mysore Sandal - Karnataka Soaps & Detergents Ltd.(KSDL)
Fa - Henkel
Aramusk - Henkel
Godrej No. 1 - Godrej

This list might not be exhaustive, but as of now, have this list with me. Will keep adding more, and simultaneously, building up on each of them.
For instance, the new look Lifebuoy now comes in 3 variations - Care, Strong and Fresh, targeted for different parts of the day, or different segments? Do the ads reflect the same? Or is it open ended as of now? Or are they advertising for the parent brand, and doing market research on the same, to identify which is the preferred variety?
Could be that they have launced line extensions based on the different perceptions of the brands, and subdivided the brand into 3 segments, to cater to each separately.
What remains to be seen is the promotion aspect of it, and the way, in which each of the "needs identified" is being communicated to the intended target consumer?
Also, are there any other players fighting it out for a piece of the cake?

Will come back on this!
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