Monday, June 20, 2005

Serving more Ps ....

It increased from 4 to 5 initially, with an addition that Marketers identified with the Luxury Sector. There was one addition to the Traditional Set of Ps.

Now, the "family" has grown to 8 here also!
Reiterates the very basis of this blog - As long as Marketing Continues, there would continue an evolution to Extend .... The Bridge of Ps !

The 8 P's of Marketing for the Hospitality and Travel Industry :
- Product
- Price
- Promotion
- Place
In addition to this Traditional list, following have been added:
- Packaging
- Programming

- People
- Partnership

For the Luxury Sector - Another P was added to the list of 4 , making in all 5 Ps
- Product
- Price
- Promotion
- Place
- Placement !

And if you still havent got Psyched out, here is a list of 5 P's of Marketing of Professional Service Business, that I found out at www.actionplan.com
- Positioning
- Packaging
- Promotion
- Persuasion
- Performance

P-Mania is contagious......
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