Friday, November 25, 2005

Levi's Europe - The Ice-cream Van

Saw a nice contrast in the Ads across Europe and North America. The latest Ad on “501 Jeans with Anti-Fit” in Europe features a mild playing guitarist, with the Anti-fit jeans; winning mutual admiration and awe from his audience, the musical is ‘different’, and a story line has been built around an ice-cream van, in a series of 4 Ads, as part of the campaign.

and here are some glimpses from the Ad….

On the other hand, the same brand in North America features a completely different presentation, with a set of 3 vignettes as part of the campaign. This campaign is running across the US and Canada. Catch the Ad tomorrow :-)
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