Thursday, December 29, 2005

Outdoor India: Child Labour

McCann Erickson has made an excellent creative for Heal Foundation of India on “Child Labour”.
Have a look! [via Billboardroom]

The poster reads “12 million labourers in India can't paste a poster this high”.
It always feels nice to appreciate creativity in your own country. This Ad was awarded a Gold World Medal in the New York Festivals in the “Outdoor/Transit/Posters: Public Service Advertising” Category.

Great work Mr Prasoon!
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