I need MySpace…Literally! (France)
Made for Foundation Abbé Pierre (France), the objective of the campaign was simple – to raise awareness among the general public and the government of the bad housing crisis in France. It wanted to present an in-your-face reality that thousands of people in France have as little space to live as a car in the street or a bus stand or a billboard - posters of real-size 7m2 (the size of a parking space) apartment were stuck near symbolic sites in paris (The National assembly, The Senate, The count hall, the City Hall, and the Paris Stock Exchange)
Although the theme seems to have been used earlier (Amnesty International Campaign TBWA, Poland), this guerilla campaign has managed to not only communicate the real issue, but also connect with the appropriate framework as well, quite effectively.
Great Execution – the campaign received exceptionally wide multimedia coverage and appreciation for its operation, and deservingly so. So before you log on to MySpace, I hope we realize that there is a set of people for whom, these words carry a totally different meaning altogether!