Thursday, December 29, 2005

Outdoor India: Child Labour

McCann Erickson has made an excellent creative for Heal Foundation of India on “Child Labour”.
Have a look! [via Billboardroom]

The poster reads “12 million labourers in India can't paste a poster this high”.
It always feels nice to appreciate creativity in your own country. This Ad was awarded a Gold World Medal in the New York Festivals in the “Outdoor/Transit/Posters: Public Service Advertising” Category.

Great work Mr Prasoon!

1 comment:

shitij said...

This is really mind blowing ........just love the idea , conceptualization.

Creativity at its best.

Another great post.